Spaces do drive the employees to greater heights. Dealer.com has been expanding their headquarters.
My client hired me to photograph an office building. I knew it well. It was a cleaned up version of the original building that had housed a nasty plastic brush manufacture with loud speakers boooming 24/7 into my neighborhood. So I half expected to see plastic still stuck to the floors when I walked in, and turn around and walk out.
Architects, Scott & Partners, and T F Mackin Construction, walked outside the box, found a rainbow, curved it, and melted it inside. People had privacy, and ease of talking to each other leaning on the walls, and slumping in red overstuffed chairs.
And yes, those silos are painted gold.
A Little History about Dealer.com
Dealer.com started in 1998, when company founder and CEO Mark Bonfigli was operating a New England-based retail dealership called EARTHCARS. As a dealer, Mark understood the need for more measurable and effective marketing programs and recognized the opportunity to connect with buyers on the burgeoning Internet.
Early on, Mark realized that a comprehensive online strategy including an innovative website would be pivotal for success online. Designing from a dealer’s point of view, he understood the importance of generating leads; search engine optimization; user-friendly customer and lead management tools; and highly detailed, but easy to use, analytical tools. The Dealer.com platform philosophy was born.
Since then, Dealer.com has created thousands of automotive websites and provided its products and services to dealerships throughout North America, helping them to generate the maximum ROI from their advertising and marketing programs. Dealer.com continues to grow as more dealers recognize that collaborating with us is a cost-efficient way to take their dealership to an entirely new level of success.